Wednesday 10 March 2010

Fragrance Advertising iPhone App







Hot Water by DAVIDOFF. This app needs to clarify that the person is over 18 to download. The way they approach this is by having every picture covered by condensation as hot water in shower would in reality. This requires interaction from the user to wipe it off and view the images. There is about 8 images in this app, they all try to look sexy, and some of them show the brand and the actual product. I think if only the images are better this would improve not only this app, but also the marketing side of this product. After the first 3 images I just got bored, and would never consider buying it. The whole concept of this app is very strong as it does tie into the actual name of product “Hot Water” that creates the condensation, and the interaction side of it is also a very nice aspect of this app. On the top left hand corner there is a button that allows users to see videos on YouTube, and a link to facebook to become a fan of this brand. It would be better if there was a link also, that connects to their website to purchase the product. Otherwise I think this app is more or less pointless in regards of selling, it doesn’t feel like it’s going nowhere without the information that consumers need to purchase it.

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